Market Assessment International

Customer Research for On-Target Business Decisions

If you have a business problem to solve, a business decision to make, a strategy to establish ... MAI can help.

Market Assessment International is committed to helping its clients understand what their customers want and to providing the insight to make on-target tactical and strategic decisions in diverse business areas—customer demand, marketing issues, business opportunities, corporate acquisitions, human resources, service requirements, etc.

The Market Assessment Program (MAP), at the heart of our services, reduces or even removes the "disconnect" between corporate decision makers and their customers. The MAP features:

• Rapid turnaround geared to your corporate decision cycle
• Integration of the objective and subjective demand models into a coherent understanding of your customers' market behavior
• Results and prioritized action recommendations derived entirely from primary research findings
• Insights based on direct personal contact with customers around the world (in their native languages)

MAI's special customer-research methodology provides executives all the elements needed—quantitative and qualitative—to assure that their business models match their customers' decision models. In fact, entire business strategies can be developed from a MAP's customer-centric perspective.

MAI's action-oriented recommendations are based on a clear understanding of the dynamics of your customers' choices—whether those customers are external or internal, domestic or international, business managers, end users, channel buyers, or consumers.

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