Market Assessment International
The I-MAP: Understanding Your International Market
Global Markets
For a business to grow successfully, it must integrate into its overall strategy both local and foreign markets
There are many difficulties in doing this since solutions which apply to the domestic market generally do not transfer easily to foreign markets.
The answer lies in being able to translate the international demand into product and marketing strategies that will satisfy multiple customer bases.
The Other Customers
Understanding and reaching international markets requires a different kind of approach:
- Recognizing that each regional market (or country) has its unique characteristics in terms of development, competition, buying cycles, etc.
- Taking into account the effects of the local culture on market dynamics.
- Obtaining feedback from the market/country in its native language, which is often an absolute requirement for gaining insight into the real situation.
The Clients
Several world class companies regularly rely on the MAI methodology to derive creative and reliable market solutions for their internationally based businesses:
- Product strategy
- Marketing and sales strategies
- Service strategy
- Distribution strategy
The Methodology
The MAI methodology goes beyond traditional methods. It is designed both to capture all the factors (quantitative and qualitative) driving the customer decisions and to derive the correct business model for the situation. All stated conclusions and recommendations are accurate, verifiable, and dependable since they are based on direct and open interaction with the customers themselves. The MAI methodology owes its effectiveness to years of refinement and application in real case situations where it has been used successfully to solve a wide variety of business problems.Effectiveness of the I-MAP
I-MAPs are intended for executives who need to- Penetrate foreign markets with a new or existing product or service;
- Design the specifics of those products intended for international markets;
- Gauge the effect of the local competition against its own product or solution;
- Evaluate the effectiveness of its international distribution network;
- Devise marketing and sales methods that are in tune with local expectations and requirements.
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