Market Assessment International--In Brief

	Market Assessment International 800 W. El Camino Real, Suite 180 · Mountain View, CA, 94040, USA Phone: (650) 941-0956 ·· E-mail: info@maintl.com

CORPORATE TOOLS FOR EFFECTIVE BUSINESS STRATEGIES
CONCEPT	The fastest and surest market solutions are in the minds of customers. MAI was founded to help its corporate clients translate their customers' needs, requirements, attitudes, and perceptions into the best possible business strategies. Our goal is to provide our clients with effective solutions and recommendations for immediate action. MAI has developed powerful new techniques to serve the decision-making process of businesses and other organizations.
METHODOLOGY	The MAI methodology goes beyond traditional methods. It is designed to capture all the factors relevant to a solution, a decision, or a strategy—as they exist for the targeted customers. All stated conclusions and recommendations are accurate, verifiable, and dependable since they are based on direct and open interaction with the customers themselves. The MAI methodology owes its effectiveness to years of development and application in real-case situations where it has been executed successfully to solve a wide variety of business problems (market demand modeling, marketing strategies, human resources strategies, business acquisitions, and others).
CLIENTS	World-class firms regularly rely on the MAI methodology and the MAI team to derive creative solutions. MAI's services are designed to be useful for those responsible for recommending solutions and making key business decisions.
BENEFITS TO CLIENTS	A proven, consistent way to address business problems Short path to solutions Quick reaction to market changes Rapid solution deployment Enhanced quality of decision Cost and time effectiveness	Business risk reduction Provisions to overcome weak links in competitive techniques (statistical analysis of irrelevant data and overlooked issues) Real understanding of the marketplace for a fresh perspective And more
BACKGROUND	Jean-Michel Gabet, Ph.D., MAI's founder, brings to the company more than 25 years of experience in technology, business development, problem solving, and market consulting. The MAI team of skilled professionals brings together widespread experience in technology, business development, marketing, and customer research. MAI offers a powerful mechanism to provide its clients with a best-fit answer to virtually any business problem that needs a creative solution.