Market Assessment International

Products and Services

As a management consulting company invested in its clients' success, Market Assessment International (MAI) has developed very effective methods to assist clients in making business decisions. The Market Assessment Program, or MAP, is the cornerstone for the services provided by MAI. The MAP is a powerful tool designed to help business executives make their challenging strategic and tactical business decisions.

The MAP is a service product based on the premise that the success or failure of any corporate decision depends on buying decisions made by customers. The MAP provides a clear understanding of the relevant forces at play and of the underlying dynamics in customer choices, whether those customers are business executives, consumers, channel buyers, or end-users. (Depending on the situation, customers can , in certain cases, also include any group that needs to be "sold", not just the external market.)

The entire process (described in MAP Process) is designed to free corporate decision making from speculation and unwarranted assumptions. The conclusions and recommendations rely primarily on an understanding of what the targeted customers will do and why, making the corporate decision immediate and defensible. Given the speed of change in the business world, it is less and less relevant to rely on old solutions for today's business challenges.

The quality, consistency, breadth and depth of the conclusions and recommendations presented in a MAP are the results of a thorough application of MAI's unique methodology, which is specially engineered to give the client the highest confidence in the proposed solution.

A MAP is the ideal corporate tool for all business decisions directed at an external (and sometimes internal) constituency. For example, MAPs have proven to be most effective for such areas as the definition and/or positioning of new products and services as well as distribution, promotion, pricing, competitive strategies, and many other applications (see MAP Examples). For all those corporate decisions, the end-customers have choices to make, conflicts to resolve, values to prioritize, and products to select or reject.

One of the stronger features of the MAP as a tool is that it is not confined to the US domestic scene. Frequently, a corporate decision has to take into account the attitudes, motivations, requirements, and cultural circumstances of overseas customers. With a special tool, the I-MAP, MAI's expertise extends into both mature and emerging international markets (Europe, Asia, Middle-East, Africa, South America).

In most cases, a MAP takes only a matter of weeks from start to finish, depending on its complexity, its international content, the number of sub-markets to be explored, and the client's time constraints. The turnaround time is designed to be compatible with even the most demanding corporate decision-making cycles.

The power of the MAP as a tool lies in its ability to yield accurate insights into what a corporate solution should be. Using these insights, MAI is also very effective in helping its clients implement their decisions. The value MAI brings to this role is a thorough understanding of the issues at stake, of the customers' mindsets, and of the requirements for a successful strategy for the issue at hand.

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